The Official Blog of IIT

Our marketing strategy at Initialize IT has been word-of mouth. All the clients we currently service, have been a referral from friends, family or existing clients. About a month ago, we printed 2500 flyers to be handed out, a task that really hasn’t been tackled. So finally, with a brand new, redesigned website we decided to start using Google Adwords. We’ve now got 3 different ads, that point to different (the main page and 2 hidden) pages, so we can target different “ad-words” to specific pages. So if you were looking for Outstanding PC Support, you’d go to here: http://www.iitnow.com/index.php?page=s. If you were looking for web development, you’d go here: http://www.iitnow.com/index.php?page=d. And finally, if you were using Google Maps to find IT Support or Web Development, you’d go to our main site which is: http://www.iitnow.com.

We’re going to try out Adwords for a while and see if it is worth while, so stay tuned…

Edit: 7 minutes after activating the adwords campaigns, we received an email via our website’s contact form…

We have re-designed our website. We started about 3 months ago, be, as usual, got caught up with work. But we are going to start an agressive marketing campaign so we need a new website…what do you think?

We now have a company blog…accesible, well…here. Be sure to bookmark it.